Fill each space (33-40) with one word. Write your answer only here in this exam booklet.
There is an example at the beginning (0).
Dr Martens Shoes
Dr Martens shoes have been (0) adopted as a symbol of their identity by many youth subcultures, such as Skinheads, Punk and New Wave. "Dr Martens" is only a brand but also a way of thinking. A young German doctor called Klaus Martens designed the first "Docs" in 1945. He been skiing in the Bavarian Alps and injured his ankle. Since the shoes he wore made his injured foot hurt, he decided to create his . He designed a boot with an air-cushioned sole and support for the ankle, made walking easier. Dr Martens had problems selling his shoes until he met up with his old friend, Dr Herbert Funck, who devised a new marketing strategy. As as Martens and Funck began marketing internationally, British shoe manufacturers the Griggs Group bought the patent. The first British Dr Martens shoes went sale in 1960. At the turn of the century the sales declined and the company moved the production to Thailand in to reduce the costs of production. It no difference if you call them Dr Martens or just Docs, they are a smart investment in any wardrobe.
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