You are going to read an article about how teenagers consume media.
Seven sentences have been removed from the article. Choose from the sentences A-H the one
which fits each gap (19-24). Mark your answer on the answer sheet. There are two letters which
you do not need.
There is an example at the beginning (0).
How Teenagers Consume Media
A research note written by a 15-year-old Morgan Stanley intern that described his friends’ media habits has generated great interest from media executives and investors. (0) It has even made the front page of the Financial Times. Edward Hill-Wood, executive director of Morgan Stanley’s European media team, said the report by Matthew Robson was “one of the clearest and most thought-provoking insights we have seen – so we published it.” Here are some extracts from the report. Radio The main reason teenagers listen to the radio is for music.
. As a result, most teenagers nowadays are not regular listeners to radio. They may occasionally tune in, but they do not try to listen to a programme specifically. Television The portion of teenagers that watches programmes that are regular (such as soap operas) is shrinking, as it is hard to find the time each day. Also, TV adverts come on quite regularly (18 minutes of every hour) and teenagers do not want to watch these.
. They are also watching less television because of services such as BBC iPlayer, which allows them to watch shows when they want. Newspapers No teenager that I know of regularly reads a newspaper. The only newspapers that are read are tabloids whose compact size allows them to be read easily on public transport.
. Teenagers are very reluctant to pay for a newspaper. Also, most cannot be bothered to read pages and pages of text while they could watch news summaries on the internet or on TV. Internet Nearly every teenager has some access to the internet, either at school or home. Home use is mainly used for social networking whilst school use is for work. Only a small percentage of teenagers buy things on the internet.
. Outside of social networking, the internet is used primarily as a source of information for a variety of topics. Cinema Teenagers visit the cinema quite often, regardless of what is on.
. This is because going to the cinema is not usually about the film, but the experience – and getting together with friends. Some teenagers download films off the internet, but this is not favourable as they have to be watched on a small computer screen and there is a chance that they will install a virus. Mobile Phones 99% of teenagers have a mobile phone but they tend not to choose an expensive one.
. For the same reason, they do not upgrade their phone very often. They usually upgrade on their birthday when their parents buy them a new phone, as they do not normally have enough money to do it themselves.
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